#VisitPortugal

eDreams ODIGEO

About

Since its founding in 1999 in Silicon Valley, eDreams ODIGEO has established itself as Europe’s leading online travel agency and the world’s largest distributor of online flights. The company sells flights and train tickets, hotels, holiday packages, car rentals and travel insurance in 44 countries around the world

Challenge

eDreams ODIGEO and Visit Portugal join forces with the aim of promoting tourism from Spain, Germany, France and the United Kingdom in Portugal, communicating the opportunities offered by both eDreams, as a travel manager, and Portugal, as a tourist destination.

Our strategy

In order to achieve the objectives, an Influencer Marketing campaign was carried out, the main focus of which was to work with adventurous profiles and connoisseurs of Portuguese culture.

How we made it?

After an exhaustive analysis of the audience and native content creators in each of the countries, we carried out a collaboration with a total of 8 influencers focused on the lifestyle and travel territories.

The main objective of the campaign was web redirection and conversion into sales, for which each influencer created a block of 3 stories and a fixed post with a “call to action”.