Heart Valve Week 19
The “Asociación Española de Portadores de Válvulas Cardiacas y Anticoagulados (AEPOVAC)” celebrated Heart Valve Week in September 2019, whose objective was to inform and raise awareness among the population about the risks posed by valve disease if they aren´t detected and treated on time.
Our work, with AEPOVAC, was to design and carry out a global communication strategy, made up of offline and online actions, highlighting above all, the collaboration of the urban artist Misterpiro, who painted a heart on a mural using its most characteristic features: very bright colors.
Also, AEPOVAC had a space in the most famous art train station in Madrid: Puerta de Atocha, where Misterpiro’s work of art remained permanently exposed. In addition, the artist finished the piece on site, attracting interest from the media and from all of society.