Crock-Pot

With the aim of presenting the attributes of slow cooking -healthier and tastier- and positioning the brand as a category leader in this culinary technique, we organised a tapas route in one of the most emblematic areas of Madrid, Triball. We selected a total of 15 establishments which, for a couple of weeks, in Autumn, had to include a tapa on their menus, designed expressly for the route and made using the Crock-Pot slow cooker. At the same time, contests and tasting events were organised and visits by influencers.