Comisión Europea

Experience

'Ex-smokers are Unstoppable' Campaign

EUROPEAN COMMISSION

ACH was the agency responsible for implementing the European ‘Ex-Smokers are Unstoppable’ Campaign in Spain, which consisted of a 3-year project by the European Union to raise awareness about the problems related to smoking. In collaboration with the European Commission’s Spanish representative and other important agencies including the Spanish Heart Foundation, the National Commission for the Prevention of Smoking and the Barcelona Football Club and university entities including the Zaragoza University, ACH developed this communications and international relations campaign, supporting the presentations held in Brussels with a Spanish media presence, in the area of community institutions.

Results

Position the Spanish campaign as a leading European project.

Facebook Spain: record number of followers

50.000