Oster

With the aim of positioning the brand as a category leader in blenders, we organised a cocktail route in one of the most emblematic areas of Madrid, the Retiro. We selected a total of 15 establishments which, over a couple of weeks, at the beginning of the summer, included a cocktail on their menus expressly designed for the event and made using an Oster blender -highlighting all the product’s features while being used-. At the same time contests were organised, and visits by influencers.