Nationale Nederlanden




Nationale Nederlanden was looking for the best amateur photographer in Spain, within the  Street Photography category. So we organised an Instagram contest, via which 10 people were selected, who received a masterclass by three renowned professionals in Madrid. They were then invited to do a photographic marathon capturing photos of everyday realities, in the Opera plaza. The best photographs were displayed there, in giant format, in the same place in which they were originally taken, over a period of four days.


+ de 18.000

Photos uploaded to IG

830.000 €

PR Value


(estimated) Audience