Makro

Experience

Catering Day - The Longest Tapas Bar in the World

Makro

As part of the events held for Catering Day, Makro achieved the Guinness Record for the longest Tapas Bar in the World with the support of 300 catering establishments that prepared over 45,000 tapas.

For the dissemination and media coverage of the event, we began with an initial strategic consulting phase, with the definition, development and communication thereof. As well as the launch of the PR and press office actions, in collaboration with Makro, the Seville City Council, the Tourism Consortium of Seville and the main catering associations in the city.

Results

76

Impressions

13.346.340

(estimated) Audience

10 apariciones en TV

Antena 3, La Sexta, Telecinco, Cuatro, Canal Sur, Telemadrid