Crédito y Caución

Experience

#TWECOS

Crédito y Caución

With the aim of objectively identifying the most influential Twitter accounts related to chats about economics, the credit insurance company Crédito y Caución, launched the #Twecos initiative. ACH contributed by consolidating this initiative to position the Spanish insurance company as a leading source of data about economics on this social media, generating constant and quality chats through interviews with the #Twecos on the Empresas Bandera company blog, the radio space #HoraTwecos on the programme Pulso Empresarial by Gestiona Radio, about the relevant indicators and about the various events in which the main #Twecos were the spokespersons.

Results

More than 12,000

Tweets

More than 10,000,000

Estimated Reach

On 3 occasions

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