Bnext is a Spanish Fintech born in 2017 aimed at being the digital alternative to conventional banks, based on transparency and digitisation. Its users benefit from the functionalities offered by the platform, which has the certificate of electronic money issuer issued by the Bank of Spain, such as international remittance of capital, control of expenses, purchase and sale of crypto-assets or discounts in establishments for using their card, among others.
To anunce its first Bnext utility token, the Fintech decided to collaborate with SEC Newgate Spain to raise awareness of the launch of B3X in the national ecosystem. With this product, developed on the Bit2me Launchpad platform, Bnext aimed to continue exploring blockchain technology and decentralised finance (DeFi) to offer safer, faster, cheaper and more usable services.
How we did it
Together with the creative agency Spicy, we carried out the campaign “Our numbers speak for us” to transmit security to cryptousers, showing them a series of solid arguments: real numbers because they don’t want empty words.
To do this, we designed a global communication strategy, combining different off and online channels with the token’s own landing page as the main focus: https://bnext.es/token
In the most emblematic corners of Madrid, Seville and Valencia, Bnext activated an outdoor campaign with personalised messages adapted to the corresponding location.
In order to attract the attention of the public, messages such as “ PR3SIDENT3, DÉJ4NOS LO5 NÚMER0S A NO5OTRO5, LO V4M0S A P3T4R MÁS QU3 EN L4S FALLA5 o NU3STR0S NÚM3RO5 N0 BA1L4Nare just a few examples that passers-by can see in the Santiago Bernabeu stadium in Madrid or in the hotspots of Valencia or Seville.
This outdoor campaign has been completed with other comprehensive communication actions, including an advertising campaign in the main media related to the values of Bnext, press office, generating customised content adapted to each communication milestone, digital communication actions, mainly with a commitment to Paid Media and influencers in the crypto world, and internal communication; all of them completely in line to reflect the launch of Bnext’s own utility token.