With over 125 years of experience in the production and ageing of high quality wines, Entrecanales Domecq e Hijos is one of the most important wine groups in Spain. Present in more than 40 countries, the group has vineyards and wineries in the country’s most prestigious Denominations of Origin, with more than 400 hectares of vineyards and wineries.
Our challenge is to increase the visibility and presence of El Aeronauta, D.O. Valdeorras in social media. 100% Godello from old vines over 40 years old and hand-harvested, El Aeronauta is a tribute to dreamers, a wine born from the union of two great passions: flying and the vine.
How we did it
Under the concept “Let your passions fly” we designed, produced and managed a creative mailing to media and influencers specialised in gastronomy and lifestyle.
For the packaging design in which we sent the bottle of wine, we had to take into account that it had to reflect the brand identity. For this reason, we used a wooden travel case, to which we added personalised “travel stickers” created ad hoc, with messages such as “I LOVE GODELLO”. In addition, inside, we can find a custom-made bathtub, decorated with an aged map, to avoid breakages during transport.
Marta Simonet, Foodiario, Cris Martinez Gijon, in and out Barcelona, are some of the profiles that echoed the detail.