Sendaviva Navarra Nature Park, one of the largest parks in Europe, is a reference for family activities since its creation in 2004. Sendaviva is a unique combination of entertainment with attractions, nature and outdoor shows.
With 120 hectares of extension, Sendaviva is one of the biggest nature parks in Europe, with more than 200 different species of animals, shows such as the exhibition of the raptors’ flight as well as the lemurs’ meeting, and attractions for all ages.
Introduce the new features of Sendaviva’s new season in order to increase the park’s brand awareness nationally and enhance its position at the top of mind of family leisure among the target audience.
We developed a strategy focused on the differential value of Sendaviva with a complete public relations plan aimed at the media, authorities and institutions and the mass audience.
How we did it?
We created a personalized space that would involve both specialized reporters and institutional guests with nature as a theme in Sendaviva and park’s shows.
A presentation that reviewed the main milestones in the history of the park and the new features of its 2022 season, and which kicked off Sendaviva’s presence in the national media, interview management and increased awareness of the park.